What do you want to accomplish on this position?


Most people do not want to accomplish anything special in their job. They simply go to work, do what is expected from them (and nothing more), and wait for the paycheck at the end of the month…. However, you will have to present another attitude in an interview if you want to succeed.

Recruiters want to hear that you want to help them to prosper, that you strive to deliver some value day in day out, that you want to make a difference in your job.

Think the way the employer does

Job interview in front of a panelWe go to work to be proud, to earn money, to gain recognition as designers.  But employers are not interested in these things. They care for their own business, not for yours. They care for their profits, their reputation, their position on a market, simply for the benefits they gain from employment relationship with you. Therefore you should focus on those when talking about your desired accomplishments. Let me show you how to do it:

I would really love to design some memorable campaigns and help this company to become famous, and to dominate the market. After all, I understand that if I do a good job, if this company prospers because of it, you will do your best to keep me happy in work, with good salary and benefits.

I just want to do my best for the employer, day in day out. I do not have big dreams, but I want to feel useful in my job, and bring real value to the team of designers. That’s what I want to accomplish on this position.

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